Marketing Real Estate

Marketing as described in Chambers 20^th Century Dictionary: to put on the market, the act or practice of buying and selling in market.

Simply put, it is the act or practice of buying or selling real estate in the market.

As a seller you would want that property to sell at the highest price, that a buyer would pay, with the least amount of problems.

A good marketing strategy begins with a well defined plan.

Some important components of a good plan are:

1. Maximum exposure to the prospects (buyers) through

1. Media---TV, Print, Radio or Fax-on-demand
2. Passing on the information to your Network or Sphere of influence.
3. Informing all the neighbors
4. Identifying target prospects and reaching through to them.
5. Availability and accessibility to the buyer.

2. Market Research

1. Condition of the property in relation to others for sale on the market.
2. Location of the property in relation to others for sale on the market.
3. Availability of funds to the buyers (interest rate).
4. Price of the property in relation to other for sale on the market.
5. Terms of sale (lease option, owner financing or cash sale)

3. Creating emotional appeal for the buyer to buy.

4. Salability Checklist.

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